Chapter 4 Web links

A set of useful sources of information about each topic.

Euromonitor
http://www.euromonitor.com
Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries, and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems, and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai, and Vilnius, and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.

Mintel International Group
http://www.mintel.com/
Mintel is a global supplier of consumer, media, and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help clients discover opportunities, monitor competitors, develop products and services, and hone their marketing and advertising efforts.

Datamonitor Healthcare
https://pharmaintelligence.informa.com/products-and-services/data-and-analysis/datamonitor-healthcare
Datamonitor is an international company providing market intelligence, data analysis, and opinion via a worldwide network of in-house analysts. Its website claims to have over 6,000 clients, which it helps make strategic and operational decisions. Datamonitor was acquired in 2007 by Informa.

Campaign live
http://www.campaignlive.co.uk/?src_site=brandrepublic
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. It provides professionals from across the marketing, advertising and media communities with the creative inspirations through a single platform providing real-time news and analysis, and on social media.

Hoovers, Inc.
http://www.hoovers.com/
Hoovers, Inc. a D&B Company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

Marketing Matters: The Marketing Metric (2006)
http://www.mentoru.com/mplanet/3-reibstein.asp
This resource is a podcast of an interview that took place at the 2006 American Marketing Association (AMA) conference. The interview is with Dave Reibstein who discusses the rise in the use and importance of marketing metrics.

Michael Porter
http://en.wikipedia.org/wiki/Michael_Porter
Michael Eugene Porter is an American academic focused on management and economics. Porter has made important contributions to strategic management and strategy theory and his main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy. This link is to Wikipedia's review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.

Strategy + Business
http://www.strategy-business.com/
Strategy + Business is an online and print magazine published by management consultants Booz & Company. Its purpose focuses on the strategic choices that business leaders have to face and the impact of these choices in fields such as strategy, marketing, HR, and public relations.

SWOT Analysis
http://www.rapidbi.com/created/SWOTanalysis.html
This page has been developed to help and support individuals new to business, HR, HRD, and Management with assignments which require use of the SWOT analysis tool.

WARC
http://www.warc.com/Topics/ForecastsandData.topic
The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. Many of its unrivalled products have been serving the needs of this market for more than 40 years.

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