Chapter 2 Web links

A set of useful sources of information about each topic.

Electronic Commerce Europe (Ecommerce Europe)
http://www.ecommerce-europe.eu/  
Ecommerce Europe is the world’s largest online trade network. It represents over 4000 companies selling products and services online to consumers in Europe, and actively seeks to promote the interests and influence of e-commerce in Europe through advocacy, communication and networking. Ecommerce Europe also publishes yearly reports on B2C e-commerce around the world.

Association for Consumer Research
http://www.acrwebsite.org/
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.

Mintel
http://www.mintel.com/
Mintel is a global market intelligence company that has been operating for almost 40 years in sectors such as retail, leisure, education and FMCG. Mintel's services include Mintel Reports, which is a unique resource that offers access to hundreds of consumer market and industry reports worldwide, and Mintel Global Market Navigator, a tool for gaining an overview of a particular market situation before investing resources in a more detailed analysis.

VALS™
http://www.strategicbusinessinsights.com/vals/
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour. VALS™ applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.

Psychology Matters
http://www.psychologymatters.asia/index.php
Psychology Matters Asia is an online resource built to provide useful information to both mental health professionals and those seeking therapy for mental health problems in Asia.

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