Resource Title: Robert Zeithammer New Business Models Let Buyers Set Prices UCLA
Brand and/or Topic: Pricing, Reverse Pricing
Resource Description: This is a video interview on reverse pricing with Professor Robert Zeithammer from UCLA, Andersen School of Management.
Channel: Rutgers SPAA
Link (URL): http://www.youtube.com/watch?v=XBu0mqCjvXo

Resource Title: Retailer's advertising
Brand and/or Topic: Pricing
Resource Description: An example of advertising focused on price and showing how sometimes competition can be focused on price perceptions.
Channel: The Hall Of Advertising
Link (URL): http://www.youtube.com/watch?v=FSlEqxK8_Oo

Resource Title: Pricing and Profitability: Value-based pricing
Brand and/or Topic: Pricing
Resource Description: PwC's Chico Gersappe talks about why pricing products and services based on what specific segments of customers are willing to pay for them makes so much sense - and how doing so places the customer at the centre of the pricing process.
Channel: PwC US
Link (URL): https://www.youtube.com/watch?v=WDJOgnlag6M