Chapter 4 Multiple choice questions

Chapter 4 Multiple choice questions

. Which of the following is not part of the external marketing environment?

. Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of:

. _____________ is an assessment of a company's mix of products, services, investments, and other assets in order to optimize the use of resources and to assess its suitability, level of risk, and expected financial return.

. Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced

. The process of collecting information about the external marketing environment is:

. The six dimensions usually considered to constitute the external marketing environment include all of the following except:

. ____________________ are those who address the same target market but provide a different offering to satisfy the market need, for example Spotify, Sony, and Apple's iPod.

. SWOT is an acronym for:

. New technology results in new goods and services, and it can also:

. Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:

. __________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

. To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for _____________

. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization.

. These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow.

. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited.

. The differentiation of a firm's products or services to promote environmental responsibility is referred to as:

. Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

. An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting _____________

. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:

. ________________ is a process that leads to specific decisions on how to compete in the marketplace and how the company should best serve its customers.

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