Chapter 2 Multiple choice questions

Chapter 2 Multiple choice questions

. Which of the following processes is not fundamental in explaining how consumers think and learn about products and brands?

. In an organization, the group of people tasked with buying decisions is referred to as the _______________.

. Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of:

. _____________ often help set the technical specifications for the proposed purchase and assist the evaluation of alternative offerings by potential suppliers. These may be consultants hired to complete a particular project.

. Which of the following is not part of the consumer proposition acquisition process?

. Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers?

. The single group within society that is most vulnerable to reference group influence is:

. __________ have the potential to control the type and flow of information to the organization and the members of the DMU.

. _______________can be defined as the aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time.

. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called:

. According to Maslow's Hierarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of __________ needs.

. A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for:

. Which of the following is an assumption in Maslow's hierarchy of needs?

. There are three main types of buying situations in an organization, referred to by Robinson, Faris, and Wind (1967) as _____________.

. Providing free samples of perfumes (scent) in magazines is an example of which of the following?

. To highlight the variation in approaches to purchasing behaviour, Svahn and Westerlund (2009) identify six principal purchasing strategies used by organizations. The __________ strategy refers to a buyer's efficiency orientation where the main purchasing goal is to seek the lowest price for the offering. To help achieve this, the buyer actively promotes competition among several potential suppliers.

. Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:

. Which of the following consumer buying behaviours requires the least effort?

. When analysing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in 'consumer lifecycles'. Which emerging trends should marketers take into consideration?

. The process that creates changes in behaviour is called:

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