Chapter 10 Multiple choice questions

Chapter 10 Multiple choice questions

. These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a:

. Intermediaries assist end-users by bringing a product produced a long way away to a more convenient location for purchase and consumption. This is referred to as:

. The Internet has led to the development of an information intermediary. Here the key role is to manage information to improve the efficiency and effectiveness of the distribution channel. This is referred to as:

. These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices, and few to moderate customer services:

. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result:

. Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers?

. Conflict between sequential members in a distribution network, such as producers, distributor, and retailers, over such matters as carrying a particular range or price increases is referred to as:

. _________ enable different types of uncertainty to be lowered in several ways (Fill and McKee, 2012). These include reducing the complexity, increasing value and competitive advantage, routinization, and providing specialization.

. Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business?

. What channel structure is it where the product goes directly from the producer to the final customer?

. This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', thus using a very limited number of intermediaries:

. McDonald's and KFC are good examples of:

. ____________ distribute the product. They offer value through services associated with selling inventory, credit, and aftersales service.

. Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities?

. Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service?

. This is where the manufacturing, purchasing, and consumption can occur at differing points in time.

. These sell directly to end consumers and may purchase directly from manufacturers and/or deal with wholesalers:

. These store goods for moderate to long periods:

. Collectively organizations that combine to enable offerings to reach end users quickly and efficiently constitute a marketing channel, are sometimes referred to as a:

. Internet-based organizations designed to provide information to channel members, including end-users are referred to as:

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