Which of the following statements is correct?

The term marketing refers to:

In the history of marketing, when did the production period end?

A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

According to Leone and Shultz (1980), the law-like generalization 1 explains that ___________ has a direct and positive influence on total industry (market) sales.

_____________ helps in 'problematizing hitherto uncontentious marketing areas to reveal underlying institutional and theoretical dysfunctionalities' (Saren, 2011:95).

In relationship marketing firms focus on __________ relationships with __________.

Marketing period, 1950s-1980s - characterized by a more advanced focus on the ___________.

Joint creation of value, in which customers take part in an active dialogue and co-construct personalized experiences, is referred to as:

According to the British Government, which of the following is not a marketing function?

Which of the following is not an element of the marketing mix?

The term 'marketing mix' describes:

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:

The way in which the product is delivered to meet the customers' needs refers to:

Which of the following is not the rationale for developing CSR initiatives?

The ____________ delivers to us a wide array of offerings, either directly or indirectly, through business markets, to serve our wants and needs.

Sustainable marketers attempt to broaden sustainable development to the practice of marketing, beyond simple economic development. It introduces the maxims, known as the three Es of sustainability. They comprise of:

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?

In order for exchange to occur: