Chapter 12 Library of video links

Chapter 12 Library of video links

A bank of links to marketing videos designed to demonstrate key principles and themes in practice.

Resource Title: Laurie Young - The growth of China's service economy
Brand and/or Topic: Services Marketing, China
Resource Description: International services marketing specialist Laurie Young's webcast for the Hong Kong Trade & Development Council on the growth of China's service economy and its potential with Hong Kong to take on and compete with the big service brands globally.
Channel: hydegurus
Link (URL): http://www.youtube.com/watch?v=hezg6KMBZ9g

Resource Title: Services Marketing
Brand and/or Topic: Services Marketing, Airline Service Sector
Resource Description: A comedy video about services in the airline industry and the associated charges in the industry.
Channel: gbsblog
Link (URL): http://www.youtube.com/watch?v=76LP3suWgTw

Resource Title: Peter Doyle on Relationship Marketing
Brand and/or Topic: Relationship Marketing, Peter Doyle
Resource Description: The late, great, Professor Peter Doyle, was, in my opinion, the outstanding European Professor of his era. One of the few Britons to be awarded the American Marketing Associations Gold Medal, here, he explains one of the secrets of long term success relationship marketing.
Channel: PRSmith1000
Link (URL): http://www.youtube.com/watch?v=OPj1Z7dC560

 

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