Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Chapter 4 Library of video links
Chapter 4 Library of video links
A bank of links to marketing videos designed to demonstrate key principles and themes in practice.
Resource Title: The Five Competitive Forces that Shape Strategy
Brand and/or Topic: Porters 5 Forces
Resource Description: An Interview with Professor Michael E. Porter, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Channel: Harvard Business Review
Link (URL): http://www.youtube.com/watch?v=mYF2_FBCvXw
Resource Title: Strategy During a Recession
Brand and/or Topic: Strategy, Economic
Resource Description: Harvard's Michael Porter on Strategy during a Recession interviewed by McGill's Karl Moore.
Channel: Karl Moore
Link (URL): http://www.youtube.com/watch?v=kc0HGffpjmA
Resource Title: Hans Rosling: on global population growth
Brand and/or Topic: Population Growth
Resource Description: The world's population will grow to 9 billion over the next 50 years -- and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colourful new data display technology (you'll see).
Channel: Tedxdirector
Link (URL): http://www.youtube.com/watch?v=fTznEIZRkLg
Resource Title: Philip Kotler on Marketing Strategy
Brand and/or Topic: Marketing Strategy
Resource Description: Philip Kotler gives a key note discussion on Marketing Strategy, ‘Create, Communicate and Deliver Value to a Target Market at a Profit’.
Channel: londonbusinessforum
Link (URL): http://www.youtube.com/watch?v=bilOOPuAvTY
Resource Title: Competitive Marketing Strategy
Brand and/or Topic: Competition
Resource Description: This is about the Competitive Marketing Strategy program for senior marketing executives teaches participants to accurately identify competitors, anticipate competitive actions, and shape effective marketing strategies that will survive in an ever-changing environment.
Channel: Wharton Executive Education
Link (URL): http://www.youtube.com/watch?v=vxiVSvOIsSs