Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Chapter 3 Library of video links
Chapter 3 Library of video links
A bank of links to marketing videos designed to demonstrate key principles and themes in practice.
Resource Title: CMO Survey: Procter & Gamble
Brand and/or Topic: Marketing Research, Customer Insight
Resource Description: Get a glimpse into Procter & Gamble’s marketing strategy. Fuqua Professor and Founder of the CMO Survey, Christine Moorman interviews Marc Pritchard, Global Marketing Officer of Procter & Gamble. Procter & Gamble is the 2009 winner of The CMO Survey Award for Excellence in Marketing.
Channel: Duke University – The Fuqua School of Business
Link (URL): http://www.youtube.com/watch?v=6oy0F6H6Yic
Resource Title: History of Marketing Research
Brand and/or Topic: Marketing Research
Resource Description: Nigel Bradley explains the history of marketing research. He is the author of Marketing Research: Tools and Techniques published by Oxford University Press.
Channel: Market Research Video
Link (URL): http://www.youtube.com/watch?v=cwW4QUAuKd8
Resource Title: What is big data?
Brand and/or Topic: Big Data, Research
Resource Description: The video explains about the concept of big data and what it means to consumers and society in the future.
Channel: World Economic Forum
Link (URL): https://www.youtube.com/watch?v=eVSfJhssXUA
Resource Title: How Americans Really Feel About Being Followed Online
Brand and/or Topic: Privacy, Observation, Data Control
Resource Description: A survey conducted by Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication, and the UC Berkeley Law School indicates that Americans reject the notion of receiving online advertising customized to their preferences. The survey results were initially reported in The New York Times on Wednesday, September 30, and later reported in numerous news outlets.
Channel: The Annenberg School for Communication
Link (URL): http://www.youtube.com/watch?v=H3CoPr_MZ6Q
Resource Title: Outlining changes to the ICC/ESOMAR Code
Brand and/or Topic: Research, Research ethics
Resource Description: Finn Raben, the Director of ESOMAR outlines the changes to the ICC/ESOMAR code of ethics.
Channel: ESOMAR
Link (URL): https://www.youtube.com/watch?v=cJ0RKTj8Hjc