Chapter 15 Self-Quiz

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. The process of motivating someone, through communication, to change a particular belief, attitude, or behavior is known as ____________.

communication correct incorrect

coercion correct incorrect

persuasion correct incorrect

negotiation correct incorrect

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. The position an audience supports before a persuasion attempt is known as their ____________.

anchor correct incorrect

latitude of acceptance correct incorrect

latitude of rejection correct incorrect

latitude of noncommitment correct incorrect

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. Issues in which conflicting information exists on two or more sides, requiring listeners to choose the truth for themselves, would be considered propositions of ____________.

value correct incorrect

fact correct incorrect

policy correct incorrect

conflict correct incorrect

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. When you set out to actuate an audience, what are you trying to do?

Punish them for disagreeing with you correct incorrect

Reward them for agreeing with you correct incorrect

Change how they think correct incorrect

Move them toward specific behavior correct incorrect

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. A _________ fallacy indicates that just because many people favor an idea, you should, too.

bandwagon correct incorrect

ad hominem correct incorrect

nonsequitur correct incorrect

argumentum ad verecundiam correct incorrect

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. Competence refers to the speaker's ____________.

personality correct incorrect

impartiality correct incorrect

likability correct incorrect

expertise correct incorrect

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. Pathos refers to ____________.

the speaker's credibility correct incorrect

logical arguments correct incorrect

emotional appeals correct incorrect

faulty reasoning correct incorrect

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. Speeches to convince concentrate on which components of the persuasive structure?

Establishing the problem; describing the solution correct incorrect

Describing the solution; describing the desired audience reaction correct incorrect

Establishing the problem; describing the desired audience reaction correct incorrect

Describing the solution; describing other possible solutions correct incorrect

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. The people who must be influenced to achieve a persuasive goal are the ____________.

gatekeepers correct incorrect

opinion leaders correct incorrect

target audience correct incorrect

latitude of acceptance correct incorrect

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. The tendency that people have to interpret new information as a reaffirmation of their existing beliefs is known as:

Persuasion bias correct incorrect

reaffirmation bias correct incorrect

confirmation bias correct incorrect

none of the above correct incorrect