Practice Quiz Chapter 07

. What are social bookmarking websites?

Websites that allow users to share news stories and images

Websites that allow users to organize, share, and manage lists of Internet content

Websites that encourage users to exchange reading recommendations and reviews

Websites that enable users to rate other users

. What is social currency?

A web-based artificial currency such as Bitcoin

Conversations started by organizations that reach out to a wide audience of participants

An individual's Internet ranking based on his or her social media participation and positioning

Ideas popular enough that influential people will want to share them through their social networks

. What are hot media?

Media that are allusive and require the user to use imagination to supply missing data

Media that are explicit and leave little for the user to fill in

Media that have a powerful, direct effect on their audiences

New media that audiences find highly attractive and appealing

. In terms of media, who are laggards?

People who are skeptical about accepting innovation and do so reluctantly

People who are immediately and directly affected by media messages

People who require repeated, redundant messages for media to affect them

People who tend to be traditional and conservative and who resist most change

. A social change organization is having a really hard time getting the attention of news editors, politicians, and opinion leaders. As a result, very few people are aware of the organization's issue or why the organization is working to create change. What theory might best explain this organization's troubles?

Cultivation theory

Agenda setting theory

Cumulative effects theory

Multistep flow theory

. What is something to remember if you want to be safe on social media?

Police your image

All content has the potential to be permanent and easily shared

There is no privacy and no distance

All of the above

. What is another name for McLuhan's four laws of media?

Media convergence

Tetrad

Agenda-setting theory

Global village

. Which statement below reflects Harold Innis's idea of the hinterland and communication?

Radical ideas develop in centres of power and radiate out to the hinterland.

Radical ideas develop in the hinterland and move toward centres of power.

The hinterland is the repository for conventional messages.

Centres of power are continually being disrupted by emergency messages from the hinterland.

. Social media, which give us connectedness, immediacy, and immense awareness of other people's business, can be likened to which of Marshall McLuhan's major concepts?

Time and space binding

Hot media

Cool media

The global village

. Which media theory typifies people based on their comfort with accepting new ideas and technologies?

Social learning theory

Cumulative effects theory

Cultivation theory

Diffusion of innovations theory

. According to cultivation theory, media tell us what to think about but not what to think.

TRUE

FALSE

. Web 3.0 is often called the "Semantic Web."

TRUE

FALSE

. According to the textbook, the main advantage of social media is that they offer interactivity and community-building.

TRUE

FALSE

. Time-binding media reach many people simultaneously across large distances.

TRUE

FALSE

. According to Marshall McLuhan's tetrad, we must consider how a new medium will enhance, degrade, reverse, and erase an existing medium.

TRUE

FALSE

. Blockchain is one of the most revolutionary ideas to emerge from the Internet of Things.

TRUE

FALSE

. The main advantages of social media are interactivity and community building.

TRUE

FALSE

. Space-binding media are less portable but more permanent forms of communication.

TRUE

FALSE

. A nineteenth-century novel is a good example of cool media.

TRUE

FALSE

. Social media can amplify interpersonal communication.

TRUE

FALSE

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