.png){kind=icon}
YouTube Resources
What Is a Claim, Statement, or Proposition
https://www.youtube.com/watch?v=N1wZY8_YrF0
This short talk explains claims in the context of logic and argumentation.
Social Exchange Theory
https://www.youtube.com/watch?v=L655VZLD0XU
This brief video explains social exchange in a little more detail.
Foot in the Door
https://www.youtube.com/watch?v=oBNoa4c7J6I
This video looks at a historical example of the foot-in-the-door technique.
Introduction to Rhetoric
https://www.youtube.com/watch?v=mIESu4yXco4
At its most basic, rhetoric is about persuasion; after providing a short history, this video touches on key concepts from Chapter 9.
Logically Fallacious
https://www.youtube.com/watch?v=6RZHRU5wizs
This ironic video demonstrates various logical fallacies as a selling technique for a book on logical fallacies.
The Ad Hominem Fallacy
https://www.youtube.com/watch?v=IVFK8sVdJNg
A brisk video about the ad hominem attack; if you like this one, there’s an entire series discussing other, related fallacies
Cognitive Dissonance
https://www.youtube.com/watch?v=korGK0yGIDo
Dr Philip Zimbardo explains cognitive dissonance; this video includes footage from Festinger’s original studies.
What Is Leadership?
https://www.youtube.com/watch?v=pYKH2uSax8U
This video draws parallels between military leadership and business leaders, with many engaging visuals.
Leadership Styles
https://www.youtube.com/watch?v=DPddKALqBqE
This quirky video touches back to concepts such as self-fulfilling prophesy and language and relates them to leadership.
Laissez-Faire Leadership Style
https://www.youtube.com/watch?v=V6mV5WnT4t4
This video offers a quick discussion of laissez-faire leadership.
The Effects of Character Traits on Leadership
https://www.youtube.com/watch?v=yp8iTtDaGkY
As the chapter observes, many people with these traits do not become leaders, but it’s useful to learn about leadership traits.
Steve Jobs’s Favourite Product: The Apple Team
https://www.youtube.com/watch?v=WGwgFVmUZlw
Walter Isaacson discusses Steve Jobs’ leadership and team practices.
TED Talks
Simon Sinek, “Why Good Leaders Make You Feel Safe”
https://www.youtube.com/watch?v=lmyZMtPVodo
This TED Talk discusses trust as an essential quality of good leadership.
Chieh Huang, “Confessions of a recovering micro-manager”
https://www.ted.com/talks/chieh_huang_confessions_of_a_recovering_micromanager
Entrepreneur Chieh Huang connects leadership to trust by discussing his history of micro-managing and how he learned from it
Itay Talgam, “Lead like the great conductors”
https://www.ted.com/talks/itay_talgam_lead_like_the_great_conductors
Itay Talgam relates positive and negative lessons of leadership through the examples of orchestra conductors
Elizabeth Lyle, “How to break bad management habits before they reach the next generation of leaders”
Leadership expert Elizabeth Lyle asks listeners to think about the bad habits that managers learn early in their careers and carry with them to senior roles—and why organizations must break these habits
Dana Kanze, “The real reason women entrepreneurs get less funding”
https://www.ted.com/talks/dana_kanze_the_real_reason_female_entrepreneurs_get_less_funding
Researcher Dana Kanze explains gender bias in business startups, based on the questions that investors ask about women’s fledgling businesses
Janet Stovall, “How to get serious about diversity and inclusion in the workplace”
Speechwriter Janet Stovall talks passionately about how businesses can change to improve diversity and inclusion and to reduce racism
Carla Harris, “How to find the person who can help you get ahead at work”
https://www.ted.com/talks/carla_harris_how_to_find_the_person_who_can_help_you_get_ahead_at_work
This challenging talk invites you to find a sponsor, rather than a mentor, in order to get ahead at work
Rory Sutherland, “Life lessons from an ad man”
https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man
This fast-paced talk connects our perception of value to our experience of satisfaction and explains why persuasion is more effective than compulsion at changing behaviours
Adam Grant, “The surprising habits of original thinkers”
https://www.ted.com/talks/adam_grant_the_surprising_habits_of_original_thinkers
Psychologist Adam Grant explains some unexpected behaviours of innovators and how others can embrace these qualities
Web Resources
Social Judgment Theory
http://changingminds.org/explanations/theories/social_judgment.htm
This site provides a compact overview of social judgment theory.
Net Perception Is Everything
http://www.inc.com/evan-burns/marketing-to-millennials-perception-is-everything.html
This site features some interesting findings on marketing to 18- to 24-year-olds and how persuasion may work within peer groups.
Four Reasons You Haven’t Gotten a Response to Your Email
https://www.themuse.com/advice/4-reasons-you-havent-gotten-a-response-to-your-email
This short blog post brings together persuasive communication and a number of other key communication themes, and explains how to generate more effective email messages.
For Persuasive Speaking
The techniques presented here echo those presented in Chapter 9, applied specifically to public speaking.
The New Rules of Persuasion
http://captology.stanford.edu/wp-content/uploads/2015/02/RSA-The-new-rules-of-persuasion.pdf
This is a lengthy and serious discussion of persuasion in our digital context.
Thou Shalt Not Commit Logical Fallacies
https://yourlogicalfallacyis.com/
This site offers a cute but comprehensive presentation of logical fallacies.
The Severity of Different Types of Plagiarism
http://lifehacker.com/this-flowchart-explains-the-severity-of-different-types-1637797055
This brief item contains a flowchart that’s useful for evaluating the seriousness of plagiarism.
Is Cognitive Dissonance Universal?
https://www.psychologytoday.com/blog/culture-conscious/201306/is-cognitive-dissonance-universal
Although cognitive dissonance is a common subject of popular culture in the West, its occurrence varies with culture.
Leadership Theories
http://www.mindtools.com/pages/article/leadership-theories.htm
This is a short article about four leadership theories, picking up themes from this chapter.
Leadership Style Test
http://psychologytoday.tests.psychtests.com/take_test.php?idRegTest=3205
If you’re interested in the trait theories of leadership, take this test and see which leadership traits you possess.