YouTube Resources

Change to Thrive

https://www.youtube.com/watch?v=uUqy-LmqHLA

This short video explains why business leaders need to understand technological change.

The Do’s and Don’ts of Social Media for Business

https://www.youtube.com/watch?v=qm51OKTTWec

While this short video is primarily intended to be funny, its core message is appropriate and aligns with concepts in this chapter.

Who Owns Your Data?

https://www.youtube.com/watch?v=tuhny-BrFPw

The founder of OKCupid, Christian Rudder, discusses digital privacy and what the public should ask of social media sites.

Why Facebook Isn’t Free

https://www.youtube.com/watch?v=5puB_7Q2n74

Jaron Lanier explains the dark underside of apparently free social media sites.

Net Neutrality

https://www.youtube.com/watch?v=fpbOEoRrHyU

John Oliver’s satirical news presentation has some sharp—and accurate—things to say about net neutrality in the United States.

Early Adopters in History

https://www.youtube.com/watch?v=VekUJcbIhJg

This short, cute video surveys various technologies that have been overtaken by change, reminding us about early adopters and laggards.

How Big Is Google?

https://www.youtube.com/watch?x-yt-ts=1422411861&x-yt-cl=84924572&v=-79uIRQiAFM

This video provides an overview of Google, which is integral to the Internet as we know it today.

Marshall McLuhan Interview, 1977

https://www.youtube.com/watch?v=gqaRAmO3SCg

This short video shows an interview with McLuhan conducted by the Australian Broadcasting Corporation.

Marshall McLuhan and Peter Gzowski, 1977

https://www.youtube.com/watch?v=UjjNMvQX25E

This video shows McLuhan discussing Canadian political figures and their media charisma.

The Two-Step Flow Theory

https://www.youtube.com/watch?v=csGHExeP3uA

This clip provides a brisk walk through the theory with plenty of examples and connections.

Max McCombs on Agenda-Setting Theory

https://www.youtube.com/watch?v=9yFENr7ABcc

Scholar Em Griffin interviews Max McCombs, one of the theorists responsible for the agenda-setting theory.

TED Talks

Amy Adele Hasinoff, “How to practice safe sexting”

https://www.ted.com/talks/amy_adele_hasinoff_how_to_practice_safe_sexting

Communications researcher Amy Adele Hasinoff argues that the foundation of safe sexting is consent, which should underpin privacy protection

Darieth Chisholm, “How revenge porn turns lives upside down”

https://www.ted.com/talks/darieth_chisolm_let_s_call_revenge_porn_what_it_is_digital_domestic_violence

Journalist Darieth Chisholm talks about her personal experience of “digital domestic violence” and the legal challenges around non-consensual sharing of explicit images

Andreas Ekström, “The moral bias behind your search results”

https://www.ted.com/talks/andreas_ekstrom_the_moral_bias_behind_your_search_results

Journalist Andreas Ekström explains the bias in how—contrary to many people’s belief—Google manipulates search results

Bettina Warburg, “How the blockchain will radically transform the economy”

https://www.ted.com/talks/bettina_warburg_how_the_blockchain_will_radically_transform_the_economy

Researcher Bettina Warburg clearly explains blockchain and its power to change the way humans interact economically

Douglas Rushkoff, “How to be ‘Team Human’ in the digital future”

https://www.ted.com/talks/douglas_rushkoff_how_to_be_team_human_in_the_digital_future

Media theorist Douglas Rushkoff offers a contrarian perspective to this chapter, pleading with listeners to reassert the value of the human in our digital future

Suzanne Simard, “How trees talk to each other“

https://www.ted.com/talks/suzanne_simard_how_trees_talk_to_each_other

Ecologist Suzanne Simard reveals that trees communicate using hubs and networks—much like humans do!

Web Resources

Social Networks and Social Change

http://www.aglobalvillage.org/journal/issue4/networked/burton-hankin/

This blog post discusses an investigation of how people are using social networks in unexpected ways.

The Internet in Real Time

http://www.webpagefx.com/internet-real-time/

If you have ever wondered how big the Internet is, this page is an excellent way to wrap your mind around it.

Clay Shirky: Why I Asked My Students to Put Their Laptops Away

https://medium.com/@cshirky/why-i-just-asked-my-students-to-put-their-laptops-away-7f5f7c50f368

This is a provocative statement about digital distraction and learning.

Harold Adams Innis: The Bias of Communications and Monopolies of Power

http://www.media-studies.ca/articles/innis.htm

This site provides a detailed overview of Innis’s major concepts.

Teaching McLuhan: Understanding Understanding Media

http://www.enculturation.net/teaching-mcluhan

This is a scholarly article that discusses key ideas from Marshall McLuhan, based on the author’s teaching experiences—it sounds challenging, but it is an accessible paper.

Magic Bullet or Hypodermic Needle Theory of Communication

http://communicationtheory.org/magic-bullet-or-hypodermic-needle-theory-of-communication/

This page provides an introduction to the bullet, or hypodermic needle, theory of messages and audiences.

Social Learning Theory

http://psychology.about.com/od/developmentalpsychology/a/sociallearning.htm

This page provides an introduction to Albert Bandura’s work in psychology.

Cultivation Theory and Media Effects

http://encyclopedia.jrank.org/articles/pages/6486/Cultivation-Theory-and-Media-Effects.html

This page provides a developed discussion of Gerbner’s theory.

Back to top