Chapter 9 Self-test MCQs

* not completed

. There are several elements in a pricing strategy to consider. Which of the following is not one of them?

Veracity correct incorrect

Value correct incorrect

Variable correct incorrect

Variety correct incorrect

* not completed

. The Kenyan government considered compensating petrol companies after price increases led to angry reactions from consumers in Kenya considering mounting inflationary pressures and job losses. What did the government fail to assess?

Buyer's emotional response correct incorrect

Companies' emotional responses correct incorrect

Buyer's rational response correct incorrect

Buyer's physical response correct incorrect

* not completed

. In which pricing model are customers charged based on use or consumption?

Subscription model correct incorrect

Decoy price model correct incorrect

Pay-per-use model correct incorrect

Freemium model correct incorrect

* not completed

. What type of product needs to be priced a little higher than existing offerings?

Me-too products correct incorrect

Well-known products correct incorrect

Truly innovative products correct incorrect

Products with small enhancements correct incorrect

* not completed

. Which of the following is not a common pricing approach in the online environment?

Subscription model correct incorrect

The pay-per-use correct incorrect

Freemium model correct incorrect

Decoy price model correct incorrect

* not completed

. There are four elements in convenience. Which is not one of them?

Travel correct incorrect

Access correct incorrect

Search correct incorrect

Possession correct incorrect

* not completed

. Leads can be qualified on social media by using IBM's guide of 'BANT' (IBM, 2021). What is not an element of BANT?

Budget correct incorrect

Authority correct incorrect

New product correct incorrect

Timeline correct incorrect

* not completed

. Which of the below is not a type of intermediary?

Salesforce correct incorrect

Franchiser correct incorrect

Distributor correct incorrect

Wholesaler correct incorrect

* not completed

. ____________ is the degree to which a retailer can match customers' exact wants and needs.

Affiliation correct incorrect

Reach correct incorrect

Richness correct incorrect

Range correct incorrect

* not completed

. Which of the following is true about market challengers?

They are small firms with limited resources. correct incorrect

They wipe out the business of market leader. correct incorrect

They don't need to attack the market leader. correct incorrect

They can edge their way towards equality or gradually overtake the market leader. correct incorrect