Chapter 10 True/False Quiz

. Principles of ordinary conversation suggest that respondents will tend to interpret two similarly worded questions as having the same meaning.

. Satisficing may explain why some respondents tend to give "no opinion" or "don’t know" responses.

. Closed-ended questions are more valid than open-ended questions because they offer standard response options.

. Survey questions always should explicitly provide the "don’t know" response option.

. A good source of survey questions is questions developed by other researchers.

. Opening questions in a survey should be simple and closed-ended.

. Providing a reference period such as yesterday or last week generates more accurate reporting of behavior than just asking respondents what they usually do.

. One way of avoiding response bias tendencies is to vary the arrangement of questions.

. Cognitive interviewing attempts to understand respondents' thought processes in answering survey questions.

. Behavioral coding and respondent debriefings are designed to make field pretesting more systematic and reliable.

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