Author

Ilanah Simon Fhima

Standpoint

Discusses the development of ideas of the nature of trade marks and brands since Frank Schechter’s 1927 Harvard Law Review article, ‘The Rational Basis of Trademark Protection’. Points out problems with all the theoretical approaches that have been adopted.

Source

‘Dilution by Blurring—A Conceptual Roadmap’ (2010) 1 IPQ 44–87