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- Insights from the boardroom 6, Don’t even think about portraying older Americans as “old”, introduced Anne Ryan and her projects that focus on how older American see themselves. Now, read "Should you buy an Apple Watch for an elderly loved one?". In what ways does this article relate to Ryan’s research? Identify how the concepts of personality and self can be utilized to market the Apple Watch to older Americans.
- Take the VALS survey. Do you think that the results are an accurate representation of how your express yourself in the marketplace? Why or why not?
- You are the marketing manager at Krispy Kreme Doughnuts. Go to the Krispy Kreme online menu and explore their donut selection. Conduct a means-end chain analysis with friend or classmate using the laddering technique. Discuss your results and how you conducted the analysis.