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Chapter 13 Exam
Quiz Content
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_______ utilizes brain-imaging technology such electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to identify changes in blood flow and electrical activity in different parts of the brain.
Neuromarketing
correct
incorrect
Quick response coding
correct
incorrect
Automated text analysis
correct
incorrect
The brand personality scale
correct
incorrect
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A complex relationship exists between the brain and our social environment, _______ can help researchers understand these relationships.
automated text analysis
correct
incorrect
neuromarketing
correct
incorrect
quick response coding
correct
incorrect
search engine optimization
correct
incorrect
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Marketers have found that _______ is a useful tool for accessing a consumer's hidden desires and preferences.
quick response coding
correct
incorrect
search engine optimization
correct
incorrect
automated text analysis
correct
incorrect
neuromarketing
correct
incorrect
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_______ uses complex grammatical and linguistic formulas to pull meaning from what is written and can identify patterns and themes that might not be obvious to the human reader.
Quick response coding
correct
incorrect
Neuromarketing
correct
incorrect
Automated text analysis
correct
incorrect
The brand personality scale
correct
incorrect
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Which of the following is a dimension of brand personality?
Frugality
correct
incorrect
Loyalty
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incorrect
Acceptance
correct
incorrect
Excitement
correct
incorrect
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By looking at a consumer's _______ to see what and where activity is taking place, marketers can predict which brands consumers are thinking about.
brain scan
correct
incorrect
survey results
correct
incorrect
product reviews
correct
incorrect
text messages
correct
incorrect
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With _______, the idea is that the best way to find new customers is to make sure they can find you.
radiofrequency identification
correct
incorrect
automated text analysis
correct
incorrect
search engine optimization
correct
incorrect
quick response coding
correct
incorrect
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_______ algorithms can incorporate a company's apps, regular updates and feeds, videos, and up-to-the minute product and pricing information.
Radiofrequency identification
correct
incorrect
Quick response coding
correct
incorrect
Automated text analysis
correct
incorrect
Search engine optimization
correct
incorrect
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_______ is facilitated by GPS technology, voice recognition, and facial recognition programs.
Consumer data collection
correct
incorrect
Quick response coding
correct
incorrect
The sharing economy
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Automated text analysis
correct
incorrect
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A central tenet for _______ research is that all stakeholders need to be included in the research effort early in the process, as well as throughout the project.
transformative consumer
correct
incorrect
neuromarketing
correct
incorrect
radiofrequency identification
correct
incorrect
search engine optimization
correct
incorrect
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Consumers are becoming more _______ because they know that marketers are tracking them and trying to engage with them.
quantified
correct
incorrect
dependant
correct
incorrect
empowered
correct
incorrect
responsible
correct
incorrect
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For the _______ to work, consumer perceptions of ownership must change as they consider what they can live without, as well as how they can find alternative ways of accessing products and services.
Internet of things
correct
incorrect
sharing economy
correct
incorrect
telepresence
correct
incorrect
quantified self
correct
incorrect
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The concept of the sharing economy removes
customer–organization relationships.
correct
incorrect
the collective ownership concept.
correct
incorrect
alternative ways of accessing services.
correct
incorrect
the responsibility of ownership.
correct
incorrect
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Many consumers use technology to track their own health, nutrition, and lifestyles. This trend is referred to as the
Internet of things.
correct
incorrect
sharing economy.
correct
incorrect
quantified self.
correct
incorrect
purchase intention.
correct
incorrect
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Grocery stores frequently provide _______ that allow customers to check food safety information.
radiofrequency identification
correct
incorrect
quick response coding
correct
incorrect
automated text analysis
correct
incorrect
search engine optimization
correct
incorrect
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