Quiz Content

not completed
. _______ utilizes brain-imaging technology such electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to identify changes in blood flow and electrical activity in different parts of the brain.

not completed
. A complex relationship exists between the brain and our social environment, _______ can help researchers understand these relationships.

not completed
. Marketers have found that _______ is a useful tool for accessing a consumer's hidden desires and preferences.

not completed
. _______ uses complex grammatical and linguistic formulas to pull meaning from what is written and can identify patterns and themes that might not be obvious to the human reader.

not completed
. Which of the following is a dimension of brand personality?

not completed
. By looking at a consumer's _______ to see what and where activity is taking place, marketers can predict which brands consumers are thinking about.

not completed
. With _______, the idea is that the best way to find new customers is to make sure they can find you.

not completed
. _______ algorithms can incorporate a company's apps, regular updates and feeds, videos, and up-to-the minute product and pricing information.

not completed
. _______ is facilitated by GPS technology, voice recognition, and facial recognition programs.

not completed
. A central tenet for _______ research is that all stakeholders need to be included in the research effort early in the process, as well as throughout the project.

not completed
. Consumers are becoming more _______ because they know that marketers are tracking them and trying to engage with them.

not completed
. For the _______ to work, consumer perceptions of ownership must change as they consider what they can live without, as well as how they can find alternative ways of accessing products and services.

not completed
. The concept of the sharing economy removes

not completed
. Many consumers use technology to track their own health, nutrition, and lifestyles. This trend is referred to as the

not completed
. Grocery stores frequently provide _______ that allow customers to check food safety information.

Back to top