Quiz Content

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. What is an associative group?

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. Groups composed of individuals with whom the consumer can identify or admire are called _______ groups.

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. The adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group is called

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. Publicly changing behavior to fit in with the group but privately disagreeing is known as

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. Which type of power occurs when conformity to the group happens because of the threat of punishment?

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. Individuals that search for information and advice to assist in their decision-making are

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. Smart shoppers that like to provide information to others on a broad variety of goods, services, and marketplace characteristics are called

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. _______ occurs when parents acquire consumer skills from their children.

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. The amount of financial resources that an individual has access to is called _______ capital.

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. The knowledge and behavior that comes from an individual's upbringing and education is called _______ capital.

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