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Chapter 10 Quiz
Quiz Content
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not completed
.
What is an associative group?
A group that is disconnected because of shifting priorities
correct
incorrect
A transitional group from an individual's past
correct
incorrect
A group with which an individual interacts regularly
correct
incorrect
A group that an individual no longer want to belong to
correct
incorrect
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not completed
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Groups composed of individuals with whom the consumer can identify or admire are called _______ groups.
aspirational
correct
incorrect
apathetic
correct
incorrect
avoidance
correct
incorrect
archetype
correct
incorrect
*
not completed
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The adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group is called
individuality.
correct
incorrect
conformity.
correct
incorrect
differentiation.
correct
incorrect
perspective.
correct
incorrect
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Publicly changing behavior to fit in with the group but privately disagreeing is known as
informational social influence.
correct
incorrect
internalization.
correct
incorrect
normative social influence.
correct
incorrect
compliance.
correct
incorrect
*
not completed
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Which type of power occurs when conformity to the group happens because of the threat of punishment?
Referent
correct
incorrect
Coercive
correct
incorrect
Expert
correct
incorrect
Reward
correct
incorrect
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not completed
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Individuals that search for information and advice to assist in their decision-making are
opinion seekers.
correct
incorrect
connectors.
correct
incorrect
market mavens.
correct
incorrect
influencers.
correct
incorrect
*
not completed
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Smart shoppers that like to provide information to others on a broad variety of goods, services, and marketplace characteristics are called
opinion seekers.
correct
incorrect
connectors.
correct
incorrect
market mavens.
correct
incorrect
sales people.
correct
incorrect
*
not completed
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_______ occurs when parents acquire consumer skills from their children.
Attitudinal loyalty
correct
incorrect
Parental yielding
correct
incorrect
Legitimate power
correct
incorrect
Reverse socialization
correct
incorrect
*
not completed
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The amount of financial resources that an individual has access to is called _______ capital.
economic
correct
incorrect
cultural
correct
incorrect
nouveaux
correct
incorrect
social
correct
incorrect
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not completed
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The knowledge and behavior that comes from an individual's upbringing and education is called _______ capital.
social
correct
incorrect
economic
correct
incorrect
cultural
correct
incorrect
nouveaux
correct
incorrect
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