Chapter 2 Self-Study Quiz

Public Relations Models Through the Ages

Please note that this exercise is for self-study, and your instructor will not be able to see your responses.

. Which of the following is considered a hallmark of the press agentry/publicity model?

. Which two people are often regarded as the founders of public relations?

. Annual reports and quarterly profit/loss statements are examples of which of the following?

. Edward Bernays' bacon-and-eggs "study" is an example of which model of public relations?

. In the public information model, communication tends to be:

. The press agentry/publicity model is most closely associated with which public figure?

. Public relations practitioners who represent a religion or faith may consider joining which professional organization?

. The main purpose of a pseudo-event is to:

. Which of the following is NOT one of the major motivations for public relations?

. In search engines, ________________ show the URLs that are most relevant based on search terms, rather than advertisements.

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