Chapter 10 Self-Study Quiz

Social Media and Mobile

Please note that this exercise is for self-study, and your instructor will not be able to see your responses.

. Every time you're scrolling on Instagram and stop to read a specific caption or watch a video while ignoring others, you're using _________________.

. According to the textbook, which of the following is NOT a characteristic of successful mobile tactics?

. Burger King's "Whopper Detour" stunt used which of the following to lure customers away from its competitors and to its mobile app?

. While __________ lets you track social media mentions and conversations, ______________ lets you go beyond tracking to analyze and respond to conversations.

. Imagine you post a picture of a limited-edition Coca-Cola bottle on social media, but you never tag or mention the brand in the caption. Instead, you simply use a heart emoji. How can Coca-Cola find this post?

. A ________ story arc follows a logical sequence or chronology, but a ________ story arc portrays the story seemingly out of order.

. General guidelines suggest that ______ percent of your content should be created by your organization, while _____ percent should be curated from other sources.

. Regardless of how long a video is, you should make sure to:

. To manage the high volume of conversations on social media, some organizations have set up ____________ to automatically answer customer questions online.

. ______________ are everyday people and employees who champion a brand and are fiercely loyal.

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