https://www.youtube.com/watch?v=GE-eVsJfKxA

This video gives an interesting overview of how primarily low-involvement brands in digital retail are using physical spaces to engage consumers.

https://www.youtube.com/watch?v=nAwjeu4Y5h4

Daryl D’Souza gives some insight into the power of social media for defining and communicating a low-involvement brand.