Chapter 3 Web links

The symbolic meaning of brands

https://identitydesigned.com/  

Identity Designed showcases a number of brand identities from around the world, providing examples of brand storytelling and visual identities.

https://www.underconsideration.com/brandnew/

Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.

http://www.cloutbranding.com/news-and-views/brand-symbolism/

This URL takes you directly to an article about brand symbolism on The Wrecking Ball, the online publication of Clout Branding which specialises in brand strategy and design.

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