Chapter 3 Web links
The symbolic meaning of brands
Identity Designed showcases a number of brand identities from around the world, providing examples of brand storytelling and visual identities.
https://www.underconsideration.com/brandnew/
Brand New is a branding blog that provides expert opinion on brand identity and packaging work, providing reviews and announcements on international brand work.
http://www.cloutbranding.com/news-and-views/brand-symbolism/
This URL takes you directly to an article about brand symbolism on The Wrecking Ball, the online publication of Clout Branding which specialises in brand strategy and design.