Visit this site to read the article and watch the video concerning brand retrenching in China amongst some very well-known cosmetics companies in China:

https://www.tutor2u.net/business/blog/retrenchment-in-china-for-global-cosmetics-brands. What are the advantages and disadvantages of adopting this retrenching strategy? Do you feel that powerful brands are finding hard to compete in China, why or why not?

Look at all the brands that fall under the Coca-Cola Company brand: http://www.coca-colacompany.com/brands/all/. What options would’ve come under consideration for Coca-Cola to extend its brand to a range of different product categories? Discuss the effectiveness of their strategy. 

Visit http://www.brandchannel.com/2018/03/05/pizza-hut-pie-top-shoes-march-madness-030518/ to view an article and video regarding Pizza Hut’s extension into shoes. Is this a stretch too far? Justify your conclusion by critically analysing this brand in terms of the advantages and disadvantages of brand extensions.

Portfolio strategies can extend into professional sports. Visit the site of City Group and read their story https://www.cityfootballgroup.com/Our-Story. Do you think that this strategy adds value for the City Group? What are the advantages and disadvantages of City Group entering into other product categories (i.e., other professional sports)?   

View this advertisement https://www.youtube.com/watch?v=UkdsGeJxDcA. Discuss how Adidas have used retro-marketing and nostalgia to adapt Adidas Originals to the current market.