https://www.youtube.com/watch?v=DSVYHrGHa6s

This video gives a good example of innovative technology use in the form of augmented reality advertising.

https://www.youtube.com/watch?v=Y4Hd-I6cICI

In this video published by Columbia Business Luke Williams gives a talk on disruptive innovation for brands, and how products and technologies can increase consumer choice and revolutionise consumer behaviours.

https://www.youtube.com/watch?v=nAwjeu4Y5h4

Daryl D’Souza gives some insight into the power of social media for defining and communicating brand.