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Return to Imagining Sociology: An Introduction with Readings 2e Student Resources
Chapter 7 Practice Quiz
The Media
Quiz Content
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What does the Sapir-Whorf hypothesis argue?
Language influences thought.
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Thought influences language.
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Language influences action.
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Action influences language.
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Which of the following refers to the technological processes that facilitate communication between a sender and a receiver?
Communication
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Mass media
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Channelling
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Media
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Who said "the medium is the message"?
C. Wright Mills
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Edward Sapir
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Marshall McLuhan
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Robert Moore
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Which country has the most concentrated media ownership of any G8 country?
France
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United Kingdom
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Canada
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United States
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What are the two types of media diversity corporate concentration affects?
Idea and diplomatic
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Belief and idea
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Demographic and belief
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Idea and demographic
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What is social media?
Media that provide alternative information to the mainstream media
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A new type of media that allows for the creation and online sharing of information
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A type of media that sends a message from one source to many people
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The technological processes that facilitate communication between a sender and receiver
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Which one of the following is NOT a type of social media?
Blogs and microblogs
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Radio
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Social networking sites
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Virtual game worlds
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What is the digital divide?
The misrepresentation in the media about people from low socio-economic backgrounds
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The growing inaccessibility of information technology due to corporate concentration
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Inequality in terms of access to information and communication technologies
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The gap between the content disseminated in mainstream media versus new media
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What is an education in media literacy?
A form of cyberbullying
correct
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A website devoted to critical media consumption
correct
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A tool for analyzing and evaluating the messages received from the media
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The reason for the digital divide
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Which of the following is NOT a stage in media literacy education?
Become aware of one's media diet
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Learns skills for critical viewing
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Ignore the messages you receive from the media
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Question what is behind the media
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The media are fundamentally related to language.
True
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False
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Mass media refers to the technological processes that facilitate communication between a sender and a receiver.
True
correct
incorrect
False
correct
incorrect
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The media are important socializing agents in our society as they teach us about the norms and expectations for different people and situations.
True
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False
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The "medium is the message" means that the content of the medium is more important than the physical or psychological effects of that medium.
True
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False
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The invention of the printing press led to the rise of collectivism.
True
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False
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The lack of diversity in the media has serious implications for viewers, including negative effects on the self-esteem of viewers.
True
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False
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New media are accessible on demand, is digital, and is interactive.
True
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False
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Social media are used mainly for interaction.
True
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False
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Exposure to media violence may lead viewers to underestimate their risk of victimization and be less fearful of crime.
True
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False
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The global digital divide measures the gap between the digital access and use of technologies across countries.
True
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False
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