Understanding Memory Student Resources is no longer available and it was replaced by Understanding Memory.
Chapter 12 Additional Resources
Memory and the Marketplace
Additional Resources
- American Psychological Association. (2019 October). Speaking of Psychology: How Memory Can Be Manipulated.https://www.apa.org/research/action/speaking-of-psychology/memory-manipulated
- Sedivy, J. (2011, July 05). Can Nostalgic Advertising Re-Write Your Childhood Memories? The impact of false memories on consumer choice. Psychology Today. https://www.psychologytoday.com/us/blog/sold-language/201107/can-nostalgic-advertising-re-write-your-childhood-memories
- Brandt, D. (2017, February 22). Understanding Memory in Advertising. Nielsen. https://www.nielsen.com/us/en/insights/report/2017/understanding-memory-in-advertising
- Schrock, A. (2007, August 21). How Ads Affect Our Memory: New research could help advertisers make a better impression. MIT Technology Review. https://www.technologyreview.com/2007/08/21/98765/how-ads-affect-our-memory/
- Lim, B. (2017, January 10). What We Know About Memory and its Implications for Modern Advertising. Medium. https://medium.com/comms-planning/what-we-know-about-memory-and-its-implications-for-modern-advertising-60399127c826
- Wikipedia. (2020, April 29). Larry L. Jacoby. https://en.wikipedia.org/wiki/Larry_L._Jacoby