Chapter 11 IB decision-aids

Overview
Control of the marketing process is a key success factor for the global factory and as such represents a fundamental source of competitive advantage. It is therefore important to determine the firm’s readiness to internationalise and determine its ability to export a particular product.

 

Activity description
Go to the website and register (free of charge). Log in and follow the link to USE CORE. The Print Questions List provides the questions used to identify the firm strength and weaknesses concerning exporting. PLEASE NOTE: Although the use of the tool is free of charge it is trade marked and all rights are reserved.

 

Consider

  • Why is organisational readiness important for successful internationalisation?
  • Why is product readiness important for successful internationalisation?

 

Visit the following website:
https://globaledge.msu.edu/tools-and-data/diagnostic-tools

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