Activity 4.4: Business planning in airline industry

Activity 4.4: Business planning in airline industry

This activity will provide you with more details to help you learn more about the business planning in the airline industry.

Chapter Reference
Chapter 4: Marketing Environment and Strategy

Overview
This activity will provide you with more details to help you learn more about the business planning in the airline industry.

Activity Description
Go onto the following website and read through each section of the business plan. Consider whether you can replicate this plan to traditional airlines, such as Lufthansa or Air France, aiming to launch a low cost operation.  
Consider:

  • What is their target market and who are its direct competitors?
  • What are the overall objectives?
  • What are the keys to success?
  • What should be the marketing strategies?

Visit the following website:

www.bplans.com/airline_business_plan/executive_summary_fc.php

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