Chapter 9 Web links

A set of useful sources of information about each topic.

Federation of European Direct Marketing (FEDMA)
http://www.fedma.org
FEDMA represents the direct marketing sector at the European level, representing users, suppliers, and carriers of direct marketing. FEDMA has over 400 direct members in more than 30 countries and represents nearly 10,000 companies indirectly through their membership of their respective national Direct Marketing Associations.

Institute of Promotional Marketing (IPM)
http://www.theipm.org.uk/
IPM is a trade organization for the sales promotion industry. Formed in 1933, established as The Institute of Sales Promotion Limited (ISP) in 1979, and renamed the Institute of Promotional Marketing in 2010, they remain the only trade association that truly represents Promoters, Agencies, and Service Partners engaged in Promotional Marketing.

Radio Advertising Bureau (RAB)
http://www.radiocentre.org/
The RAB is funded by UK Commercial Radio stations and provides a free, impartial, and confidential service to national advertisers and their agencies to help guide them towards effective advertising on Commercial Radio.

AdBrands
http://www.adbrands.net
Adbrands.net supplies WARC with its Profiles of the world's leading advertisers, brands, and agencies. These are sourced from www.adbrands.net, a subscription-based web site offering Profiles, Snapshots, and links for the most important companies and brands within the worldwide advertising and marketing industry, as well as an extensive database of account assignments that can be searched by brand or agency.

AdMap Magazine
http://www.warc.com/BrowseAdmapIssues.info
AdMap is a widely-respected monthly advertising and marketing magazine with subscribers in 50 countries worldwide. For over 30 years, it has kept top industry professionals up-to-date with leading-edge practice, important issues, and new thinking about advertising and marketing communications.

Advertising Slogans Hall of Fame
http://www.adslogans.co.uk/site/pages/home/hall-of-fame.php
It's time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, payoffs, claims, signatures, and even some headlines; the Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity, and identifying the best in branding.

The International Association of Business Communicators (IABC)
http://www.iabc.com/
The International Association of Business Communicators (IABC) is a business network with the aim of improving marketing communications effectiveness among communication professionals. It serves as a dynamic resource for its members to find potential clients and contacts, access the hidden job market, and enhance their professional skills through a large library of case studies and articles. Its membership consists of approximately 15,000 business communication professionals in over 80 countries.

World Advertising Resource Centre (WARC)
http://www.warc.com/
An online source of worldwide information for marketing, advertising, media, and research communities. WARC.com provides the largest single source of intelligence for the marketing, advertising, media, and research communities worldwide, drawn from more than 30 international sources. These include WARC's own publications (such as Admap) as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising, and many more.

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