Chapter 8 Library of video links

A bank of links to marketing videos designed to demonstrate key principles and themes in practice.

Resource Title: Millward Brown seminar: Creativity in Communications
Brand and/or Topic: Creativity in Communications
Resource Description: A clip of Eileen Campbell and Joanna Seddon considering what creativity in communications actually achieves.
Channel: Cannes Lions International Festival of Creativity
Link (URL): http://www.youtube.com/watch?v=Q_vgBv6Bvyg

Resource Title: Improving Your Advertising Impact using the ‘AIDA’ Principle
Brand and/or Topic: Advertising and Communications
Resource Description: A short video clip explaining the AIDA concept and its implications to advertisement.
Channel: ActionCOACH Solent 
Link (URL): https://www.youtube.com/watch?v=TYMgcSRnQl4

Resource Title: Myra Norton – What are opinion leaders?
Brand and/or Topic: Opinion leader in communications
Resource Description: A short video clip explaining what opinion leaders are and their influences in general to the public.
Channel: CommunityAnalytics
Link (URL): https://www.youtube.com/watch?v=tUE84Y22eUg

 

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