Chapter 8 Multiple choice questions

Chapter 8 Multiple choice questions

Quiz Content

not completed
. Which of the following terms best fits the activity of marketing communications?

not completed
. The marketing communications strategy of the marketing mix deals exclusively with:

not completed
. Considering what the audiences' communications needs and engaging with them using one-way, two-way, or dialogic communications is referred to as:

not completed
. This is a hierarchy of effects or sequential model used to explain how advertising works:

not completed
. AIDA stands for awareness, ________, desire and _________.

not completed
. The three stages of attitude formation are that we learn something, we feel something, and we act on our attitudes. The stage that we learn something is referred to as:

not completed
. This is the sharing of meaning created through the transmission of information:

not completed
. The _________ model emphasizes that each phase occurs in a particular sequence, which, according to Theodorson and Theodorson (1969), enables the 'transmission of information, ideas, attitudes, or emotion from one person or group to another (or others), primarily through symbols'.

not completed
. The role of marketing communications is to engage audiences and there are four main tasks that it can be used to complete. Which of the following is not part of the four main tasks?

not completed
. _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.

not completed
. This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:

not completed
. This is a part of the communication process where the sender selects a combination of appropriate words, pictures, symbols, and music to represent a message to be transmitted:

not completed
. This is part of the communication process and refers to the responses offered by receivers:

not completed
. _______________ is concerned with the development of knowledge that is specific to the parties involved and is referred to as 'learning together'.

not completed
. This approach has been used to convey particular information and help educate large target audiences through television and radio programmes. This approach is referred to as:

not completed
. _____________ are involved professionally in the topic of interest. Their defining characteristic is that they exert personal influence because of their profession, authority, education, or status associated with the object of the communication process.

not completed
. Advertising is employed as a defence, to retain customers, and to increase brand usage. Advertising is used to reinforce existing attitudes, not necessarily to drastically change them. This idea is based on:

not completed
. An electronic version of the spoken endorsement of an offering is known as:

not completed
. Which of the following is the communication model that depicts information flowing via various media channels, to particular types of people, to whom other members of the audience refer for information and guidance?

not completed
. Which of the following is the interpersonal communication about products or services where a receiver regards the communicator as impartial and is not attempting to sell products or services?

Back to top