Fundamentals of Marketing Student Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 6.1 – Aston Martin
Case Insight 6.1 – Aston Martin
We speak to Simon Sproule, Director of Global Marketing and Communications at Aston Martin, to find out how the brand is promoted in China.
The Aston Martin brand, founded in 1913, is synonymous with hand-crafted luxury, peerless beauty, incredible performance, and international motorsport glory.