Fundamentals of Marketing Student Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 2.1 – Holdz®
Case Insight 2.1 – Holdz®
We speak to Managing Director of Holdz®, Steve Goodair, to find out more about how the firm meets its customers’ needs.
Holdz® is a small to medium-sized enterprise specializing in making the polyurethane resin holds that screw onto climbing walls to allow climbers to practise indoors in a safe but natural-looking environment.