Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 7.1 – Simply Business
Case Insight 7.1 – Simply Business
We speak to Director of Strategy and Pricing at Simply Business, Philip Williams, to find out more about how the company has developed its pricing strategy.
Simply Business has grown from a team of six in a room near Tower Bridge in London to one of the UK’s largest small to medium-sized enterprises (SME) insurance providers.