Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 3.1 – MESH Planning
Case Insight 3.1 – MESH Planning
How should organizations measure the effectiveness of all touchpoints in interactions with customers, not just marketing communications? Fiona Blades, CEO of MESH Planning, tells us more about how real-time experience tracking can evaluate communications campaigns across various touchpoints.
MESH Planning is an innovative market research agency based in Camden, London, specializing in understanding people’s experiences to help clients make quicker and smarter marketing and trade investments.