Fundamentals of Marketing Lecturer Resources is no longer available and it was replaced by Fundamentals of Marketing 2e.
Case Insight 10.1 – Marketing Case Insight 10.1: Åhléns
Case Insight 10.1 – Marketing Case Insight 10.1: Åhléns
In the next feature we will talk with Lotta Bjurhult who is a business developer at The Department Store, Åhléns. She will tell us about the challenges when adding an online store to an existing department store network.